The main audience of this website is food lovers! With thousands of recipes to choose from, foodnetwork.com provides easy access to the recipes of your favorite Food Network chef. The home page is specifically targeted to parents, for there is a large tab on the home screen, which leads one to “Kid-Friendly Food.” Here, parents can find recipes to challenge their picky eater! Studies have shown the importance of eating together as a family. With the fast pace lives we lead, it can be challenging to plan a family meal and get everyone to the table. The website’s home page always largely displays links to recipes for fast and healthy meals- two things moms love combining!
The purpose of this website is to promote the Food Network and its chefs. The website always goes along with the seasons and the holidays or events associated with the time of the year. Since Easter is very close around the corner, the website clearly displays links to Easter recipes, and even how to dye the perfect Easer egg. The host of a party does not have to agonize over recipe books or a confusing website to find the perfect dishes. The website is easily navigated. It is also very colorful and using different, easy to read fonts. This makes the website appear more friendly.
The website is ethically sound, for it applies to most people in an inviting manner. Whether you need to whip up some pasta salad for a pool party or cook a 4 course meal, everything can be found without much work on the website. If only cooking the food was this simple! The only ethical issue that stood out to me was how much Easter was advertised on the website. Many people do not celebrate Easter, so they may feel as if they are not included. Other than that, the website is very well designed.
The delivery is very effective on this homepage. Again, the bright colors and fonts go well with the website’s theme. In addition, there are picture of all of the recipes. Even though your filet may not turn out as well as Bobby Flay’s does, one may start their culinary adventure with excitement in hopes that it will be!
The visual communication of this home page is executed very well. The home page always has pictures of colorful fresh foods. When you click on a picture of the food, it leads you to other pictures of yummy foods, and before you know it you have been looking at pictures of pot roast for 30 minutes! This is the main purpose of visual communication: to not only draw your audience in, but to keep their attention while you relay your information. This home page hits a home run with this.
This Volkswagen commercial appeals to parents, especially new parents. New parents are scared to death, and they want to take every possible avenue to ensure the safety of their precious new baby. It also seems to be specifically targeted to fathers. Men grow up wanting to live life in the fast lane, and this commercial acknowledges this. It was very appealing to the man that the red sports car was possibly not street legal. As the boy grows up, his only concern was the speed of his potential new wheels. However, when he became a parent, his priorities change, and he becomes concerned with safety. What a responsible dad! I feel that every father who watched this commercial could strongly relate to the man in the commercial (well maybe not to his baby carrier). The purpose of this commercial was to inform viewers on the safety capabilities of the Jetta. Safety is important to all customers, not just parents, so this commercial reaches an even wider audience. When the dad asked if the Jetta was safe, the car salesman answered like it was a no-brainer question because the car was a Volkswagen. This company wants people to associate their brand name with safety, as if that is the definition of Volkswagen. Also, VW ended the commercial with giving credit to the Jetta in being the “2012 IIHS Top Safety Pick.” Many viewers, including myself, may not even know what IIHS even is! But the fact that the Jetta was its TOP safety pick is appealing. This commercial delivered its message ethically and reliably. Their claim of the car’s safety was validated by noting the safety achievements of the car. Potential buyers can trust VW because people who’s entire job is to rate cars on their safety trust VW. The delivery of the commercial was well done, and it was very creative. The scenes were decade appropriate, and each flowed together very nicely. The ad was consistent, for the main character asked the same question throughout the majority of the commercial, except for at the end. I expected the man to ask the same question as he looked up from the Jetta, but his baby came into the picture, and he then questioned the car’s safety. This was a humorous and extremely effective way to reach the audience because the viewers did not expect it, and this intensified the main point of the commercial: Volkswagens are safe cars that will protect your family.
Clemson University floods its students’ inboxes constantly with e-mails. There are countless ways to get involved in organizations, and e-mail keeps the students up to date with upcoming opportunities. This e-mail was aimed at honors students, for it was sent out by Wini Del Winkler to the honors college listserv! Honors students are highly involved on campus and have strong career goals, and this e-mail appealed to this. The purpose of the e-mail was to introduce students to an international partnership opportunity. Volunteer work is a great way to expand one’s horizons, and this particular opportunity incorporates service learning and international relations- something many students may want to become involved in now or in the future. The e-mail’s use of larger fonts and colors helped bring attention to the most important parts of the message. The e-mail appeared young, vibrant, and upbeat. It was also clear and informative, for it described exactly what the project entailed. It also included a facebook link and contact information to allow students to explore the topic further. This e-mail was ethical, for it was aimed at working for a great cause and improving life for others and oneself.
The media has a reputation of skewing our idea of what is beautiful. Magazines are filled page after page of size zero girls, and models on the runway look as though they haven’t eaten in weeks. At the end of every L’Oreal commercial a skinny, “beautiful” model seductively says, “Because your worth it.” Beauty is stereotyped as thin in almost every advertisement we lay eyes on. However, the average woman in America is a size 14! Does that mean that the average woman does not have worth? It certainly seems as though the media thinks that way for a majority of product models and spokespersons are skinny.
Dove set out to change this. This billboard shows women of all different shapes, sizes, and colors. They are not dressed in couture clothing. They are not wearing Manolo Blahniks. They do not have on Chanel makeup. Their hair is not perfectly straight or curled. The women on this billboard are simply themselves, and Dove celebrates this. Dove portrays the women on the billboard as beautiful in marketing their different appearances. This particular advertisement targets ALL women. Through this billboard, Dove conveys beauty does not have a single mold one has to fit into. The word “real” is used in front of “curves”. Dove embraces curves as the real thing, and to be beautiful is to be real. The top right corner of the billboard has the website for Dove’s Campaign for Real Beauty. In this campaign, Dove is striving to create a “broader” definition of beauty. They want women everywhere to break free from the nonrealistic concept of beauty and see themselves as marvelous just the way they are. What a wonderful thing Dove is trying to do, and I would bet this did not hurt their sales in the slightest! Through Dove investing in ALL women, women of all sizes will invest back into Dove. A billboard that escapes from the norms of the media will attract attention. Dove not only brought attention to the lotion advertised on the billboard, but to the need to redefine beauty.
